Advanced Journeys
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Intro to advanced Journeys
Designing Journeys based on your customer journey and shopper missions is considered an advanced topic. F...
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Designing Popup Store Journeys
This guide provides a step-by-step process for designing Popup Store Journeys that align with your brand'...
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Defining shopper missions
Mapping out your customer Journey to identify the different stages and touchpoints in your customer's sho...
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Exploring shopper mission
The Exploring shopper mission is when your customer is seeking to reduce their choice anxiety by gatherin...
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Dreaming shopper mission
The Dreaming shopper mission is when a customer is looking for inspiration and information. The goal of t...
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Customer journeys
A customer journey is the holistic experience your customer has with your brand, from the time they first...