Popup Glossary

Below you'll find a definition for the different terminology that you'll come across while setting up and using your Popup account.


Popup is the no-code e-commerce platform that lets you control the customer journey.

Popup Store

Your Popup Store is your online store that contains different shopping experiences in the form of Journeys.

Popup Journey

Unlike the traditional ecommerce website, your Popup Store offers customizable shopping experiences and funnels called Journeys.

Journey Builder

The Journey Builder is a tool that allows you to design unique Journeys for your Popup Store to generate leads and sales. Within the Journey Builder, you can create multiple Journeys depending on your specific goals, whether you wish to create a Journey to generate leads with a newsletter sign-up or launch an exciting new product to a target audience.

Journey Builder Element

Elements are the building blocks of your Journey including Entry Points, Actions, Sales pages, Checkout pages, and more!

Entry Point

Entry points are the gateways to your Popup Store Journeys. Each Popup Store can have multiple Entry Points.

Entry Point Link

The link used as the URL for your Entry Points. Each entry point can be assigned to a specific link.

Journey Page

Journeys are comprised of different journey pages, guiding leads and customers through the Journey you've designed.

Page Type

A Popup Journey comprises different pages that serve different purposes and functionalities.

General Page

General pages are designed to share information with visitors and leads. Add media, content, and exciting news to these template sections. 

Lead Page

Lead pages are designed to turn visitors into leads, these pages contain newsletter sign-up functionality to gather contact information so you can use these contacts for targeted marketing strategies. 

Sales Page

Sales pages are optimized to showcase products and generate sales using specific product sections.

Checkout Page

The Checkout page offers specific sections to support customers entering their details and making payments on your store successfully. 

Offer Page

Offer pages contain fixed sections to upsell products to your customers before checkout.

Status Page

This page appears after checkout to confirm order placement and to give your customer additional information. 

Page Template

Page templates are assigned to Journey pages. You can create multiple page template types to allow you extra customization and control over each Journey you create.


Actions are a Journey Builder feature that automatically sends, organizes, and manages data to help run your Popup Store.


Redirects are a Journey Builder feature that allows you to redirect customers and visitors to another URL once they've completed their Journey. 

Template Editor

The Template Editor is a tool that allows you to further customize and design page templates by adding sections, and content and changing the style and branding.


Sections are customizable blocks of content that can be added to different pages on your Popup Store. Using different section types allows you to create layouts and aesthetics to engage and interest your customers.


Content allows you to provide additional information to customers and leads without taking them away from the Journey you have designed.

Theme | Theme Style

Separate from individual template settings, the Theme style is applied to each template to create a consistent style throughout your customer Journey. These settings consist of color, typography, buttons, and more.

Average Order Value (AOV)

Your average order value is your total revenue over the total number of orders. It is the average amount spent each time a customer places an order on your Popup Store.
Knowing your company’s average order value helps you evaluate your overall online marketing efforts and pricing strategy by giving you the metrics needed to measure the long-term value of individual customers.


Your domain name is the address of your website that visitors can type in the browser URL bar to visit your website.


The process of receiving, packaging, and shipping orders for goods.

HTTPS (Hypertext Transfer Protocol Secure)

HTTPS is the secure version of HTTP, which is the primary protocol used to send data between a web browser and a website. HTTPS is encrypted in order to increase the security of data transfer. This is particularly important when users transmit sensitive data, such as by logging into a bank account, email service, or health insurance provider.

Quick Page

Quick pages streamline sharing information with visitors by creating a dialogue box or a pop-up page that contains information without navigating away from the current page. When visitors open a quick page they can easily close the modal and continue on the Journey flow you've designed.

Payment Gateway

A payment gateway is an online payment processing service that, when integrated with your Popup account will accept payments from your customers while placing orders.

Sales Channel

Sales channels are the different platforms where you sell your products. By using different sales channels with your Popup account, you can keep track of your products, orders, and customers in one centralized place.


Sessions are periods of activity that occur inside your Popup Store. If a visitor leaves your Popup Store and comes back within 30 minutes, this is still counted as 1 individual session.

SKU (Stock Keeping Unit)

SKUs or stock-keeping units are unique inventory management values that are used to identify and differentiate products and their variants in your store. You can enter your product SKUs as you create your products. 


SSL stands for 'Secure Sockets Layer', this is a digital certificate that authenticates a website's identity and enables an encrypted connection.

Product variant

A product variant is a subtype of a product, for example, a different color, or size of the same product. For products with multiple options (for example, size and color) a new variant is created for each combination of options.

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