Analytics

Use Popup's analytics to gain insights about your customers and sales. You can also use Google Analytics and other services to make informed business decisions.

Popup Analytics

The Analytics page shows your sales, orders, and sessions. It helps you see how well your stores are doing on all your sales channels and for any time period.

On the Analytics page, you can:

• See how each sales channel is doing
• Keep track of how much customers usually spend
• Watch for changes in trends over time

Steps

1. From your Popup admin, go to Analytics.
2. Month to date data is shown by default. To select another date range, click the date range in the top right.

You can set any custom range by clicking dates on the calendars, or you can select from the following ranges: Today, Yesterday, This month, Last month or This year.

Metrics

The Analytics page displays the following metrics.

• Shows the amount of money earned from sales, organized by sales channel. Total sales is calculated by subtracting discounts and refunds from the gross sales.

• The total count of visits to your Popup Store from the start of the day in your local time.

• The total count of orders made on your Popup Store and other sales channels since the start of the day.

• Shows the average amount customers spend on orders. This information helps you understand customer spending habits and can guide your pricing decisions.

  The average order value is calculated using the total number of orders, by subtracting discounts and refunds from the gross sales.

• Shows the percentage of people who placed an order out of the total number of visits to your Popup Store.

  The conversion funnel consists of different steps: adding items to the cart, reaching the checkout, and completing the purchase.

  Added to cart

  Shows the number and percentage of visits where shoppers put items into their shopping carts. This is usually fewer than the total number of shoppers because some people browse without adding anything to their cart.

  Reached checkout

  Shows the number and percentage of visits where shoppers added items to their cart and went to the checkout. This is usually fewer than the number of items added to the cart because some shoppers don't go to the checkout or don't provide their contact information.

  Sessions converted

  Shows the number and percentage of visits where shoppers added items to their cart, went to the checkout, and successfully purchased the items.

  The number of sessions converted might not be the same as your order count because shoppers can place more than one order during a single visit.

  The number of completed purchases is often less than the number of shoppers who reach the checkout because some people leave without buying anything.

• Shows the products that are selling the best in your store across all sales channels and excludes returned or restocked units. This information is valuable for planning marketing campaigns and managing stock levels. These top-performing products can also be highlighted to new customers or featured in social media promotions.

• Shows the places that are sending the most visitors to your store, including sessions from all channels.

• Shows the social media platforms that are driving the most visits to your store.

• Campaign parameters are tags you add to your website's URL to help you see how well your marketing campaigns are working, such as ads or emails. There are 5 main tags you can use.

  UTM Parameter	What it is	How to Use	Example
  utm_source	Tells you where people are coming from, like Google or an email.	Use it to identify the source of your traffic.	utm_source=summer-mailer to know visits are from your Summer Sale email.
  utm_medium	Shows how visitors got to your site, like through an email click or a banner ad.	Use it to specify the method that brought the visitor.	utm_medium=email to show the visits came from an email, not an app.
  utm_campaign	Names the specific ad or email that got people to visit.	Use it to identify which campaign is effective.	utm_campaign=summer-sale to name the campaign.
  utm_term	If you paid for special search words, this shows which ones are working.	Use it when you're paying for keyword campaigns.	utm_term=summer+shoes to specify which keyword you're tracking.
  utm_content	Helps you see which links in an ad or email get clicked the most.	Use it to differentiate between similar content or links.	utm_content=top-button to know clicks are from the top button in the email.

  Always use utm_source, utm_medium, and utm_campaign. The other two are optional. The utm_ part is something you have to add before each parameter.

Sessions and visitors

Cookies

The number of sessions and visitors is based on cookies, which are small files stored on a shopper's device when they visit your online store. One cookie identifies the device (visitor), and another cookie tracks the session's length.

Session length

A session ends after 30 minutes of inactivity or at 12 AM UTC. Since the same visitor can have multiple sessions, the number of sessions is usually higher than the number of visitors.

For example, if a shopper spends 20 minutes browsing your store, leaves, and returns 2 hours later for another 10 minutes, it counts as two sessions and one visitor. However, if the shopper views your store for 5 minutes, leaves, and comes back after 10 minutes, it counts as one session and one visitor.