Lead page

Lead pages are designed to capture the contact information of visitors, typically by offering a free resource or valuable content in exchange for their email addresses. This information can then be used for lead nurturing and targeted Sales Journeys.

Lead page placement

To capture visitor information, Lead pages include a lead capture form that can be set up to either keep the prospect on the same page or move them to the next step in the journey.

However, if the lead capture form is set up to move prospects to the next step and there is no page after the Lead page, the prospect will end up on a 404 error page.

Add a Lead page


  1. From your Popup admin, select a Popup Store.
  2. Click Edit Popup Store to access the Journey Builder.
  3. Click the Add (+) icon and select Lead page.

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