Mapping out your customer journey to identify the different stages and touchpoints in your customer's shopping journey, and how these align with their shopper missions.
By understanding the specific shopper missions of your different customer segments, you can identify areas where you can improve your customer experience and increase customer satisfaction and loyalty.
Shopper missions
To meet the unique needs of your customers, align your customer journey map with their specific shopper missions using the DEL framework: Dreaming, Exploring, and Locating. This will enable you to tailor your marketing, products, and customer service to each customer segment.
| Shopper mission | Customer desire | Journey goal | Journey Blueprint |
|
Dreaming |
I want to be inspired by the latest trends and technologies |
Generate leads | Lead Journey |
| Exploring | I want to find out more about this product range | Generate sales | Sales Journey or Sales + Upsell Journey |
|
Locating |
I need to replenish supplies or speak to an advisor |
Quick access | Quick Sales Journey or Straight to checkout Journey |
Keep in mind that these shopper missions can overlap. The key is to carefully map out the customer journey and tailor your approach to your specific business and customer needs.
Step-by-step guides
Follow these step-by-step guides for applying shopper missions to Popup Store Journeys.
- Dreaming shopper mission
- Exploring shopper mission
- Locating shopper mission - guide coming soon
